Definitions for "Direct Response Marketing"
A form of marketing insurance products through the media, Internet and the mail.
A method of selling insurance products directly to the consumer, usually through direct mail, advertising in print and broadcast media, or by telephone solicitation, without the use of insurance agents.----------[ Back
Pretty much the same as direct marketing, except that direct response attempts to motivate the individual consumer to take some positive action in response to the marketing appeal, such as sending back an order form or requesting more information by telephone.