Advertising through any medium inviting direct response by any measurable means. Advertising on the telephone, through the mail, etc.
Promotion or other communication intended to generate an inquiry, order or visit.
Measuring the results of the advertising plan by evaluating the responses received (phone calls, information requests) on a cost per inquiry basis.
Direct response advertising is that which incorporates a contact method such as a phone number, address and enquiry form, web site URL or e-mail address. This is done with the intention of encouraging the recipient to respond directly to the advertiser by requesting more information, placing an order etc. The use of this technique on television is commonly referred to as DRTV advertising
Advertising, through any medium (such as mail, TV, print) designed to generate a response by any means that is measurable.
Advertising that incorporates a contact method such as a phone number, address or enquiry form, website identifier or email address, with the intention of encouraging the recipient to respond directly to the advertiser by requesting further information, placing an order, etc.
Advertising that seeks an immediate response from consumers by mail or telephone usually outside established channels of distribution. Direct response advertising may be carried by mail, by the broadcast media or by the printed media.
Advertising, through any medium, designed to generate a measurable response by any means (such as mail, telephone, television, cable TV or radio).
Advertising, through any medium, designed to generate a response by any means (such as mail, telephone or fax) that is measurable.