Definitions for "Direct Response Advertising"
Advertising through any medium inviting direct response by any measurable means. Advertising on the telephone, through the mail, etc.
Promotion or other communication intended to generate an inquiry, order or visit.
Measuring the results of the advertising plan by evaluating the responses received (phone calls, information requests) on a cost per inquiry basis.
Some companies prepare 30-60 minute infomercials, which resemble documentaries and carry testimony from satisfied users of the product or service, including a toll-free number for ordering or getting further information.
Keywords:  marketing, see
See Direct Marketing