A process used by professionals to sample and evaluate coffees. Similar to a wine tasting. Every coffee that is considered for purchase must be carefully cupped. The cupping process first involves detection of any defects or inconsistencies that might appear from cup to cup; one bad bean can destroy even a pot of coffee. Specialty coffee cupping then proceeds to explore for positive traits. Coffees that are chosen for quality purchase must be outstanding in clean cup (no defects, taints or muddiness), sweetness, refined acidity, smooth body, distinct pleasant flavor, elegant aftertaste and good balance. All coffees must be measured for correct moisture content before purchase as is done by Terroir(tm). This is critical since wetter, unstable coffee deteriorate rapidly.