Total number of homes/individuals reached by a schedule of commercials/programs/issues within a given time.
Mostly used as a radio term, which describes the total number of different people who listen for at least one quarter hour during the course of a chosen time-period or session.
The net audience tuning into a station over the period of one week; "cumes" count each listener or viewer only once regardless of how often he/she tunes in.
A research term describing the unduplicated audience for a television program or commercial over multiple airings. In cumulative audience figures, an individual is counted only once.
The number of unduplicated people and/or homes reached by a given schedule over a given time period.