the position that the values, beliefs and customs of cultures differ and deserve recognition.

an understanding that morality varies from one culture to the next and therefore, business practices are defined as right or wrong by particular cultures.

The belief that the behaviours and customs of a society must be viewed and analyzed within the context of its own culture.

the claim that all beliefs are relative to a particular culture

variations in social institutions, economic patterns, habits, mores, rituals, religious beliefs, and ways of life from one culture to another

See Relativism, Cultural.

the belief that human rights, ethics, and morality are determined by cultures and history and therefore are not universally applicable (267)

The form of relativism which maintains that that which is good or bad, right or wrong, for a person varies in relation to the culture in which the person lives. These different values are equally valid because there are no moral absolutes (or nor discernible moral absolutes). For example, Polygamy is permitted in some Islamic societies but a criminal activity in most western societies. Neither position is more valid than the other. See also Relativism.

Cultural relativism is the principle that an individual human's beliefs and activities should be interpreted in terms of his or her own culture. This principle was established as axiomatic in anthropological research by Franz Boas in the first few decades of the 20th century and later popularized by Boas' students. Boas himself did not use the term as such, but the term became common among anthropologists after Boas' death in 1942.