Definitions for "Cost per rating point"
Keywords:  demographic, cpp, gross, soaps, percent
The cost of exposure opportunities that equal one gross rating point in a market or one percent of the population.
The cost of an advertising unit (e.g., a 30-second commercial) divided by the average rating of a specific demographic group (e.g., women 18 - 49).
In broadcast, the cost of one household or demographic rating point in a given market. Used in media planning and evaluation and it is calculated by dividing the cost per spot by the rating. The case of a number of spots, the CPP is their total costs divided by the total rating or gross rating points.