Also referred to as “automatic renewal” and “'til forbid.” An agreement in which a subscriber allows the publisher to continue to renew the publication at expire, using the subscriber's initial credit card authorization, or through automatic billing, until the subscriber informs the publisher to stop. Some subscription agencies make CS offers through credit card invoice stuffers and other sources, and a growing number of publishers are testing and rolling out CS because of its potential for reducing costs and increasing profitability.
Also referred to as "automatic renewal" and "'til forbid." An agreement in which a subscriber allows the publisher to continue to renew the publication at expire, using the subscriber's initial credit card authorization, or through automatic billing, until the subscriber informs the publisher to stop. Although most U.S. publishers have failed with this technique in the past, many are now pushing to make it work because of the huge potential for reducing costs and increasing profitability. At least two agencies are successfully making CS offers through credit card invoice stuffers, and several publishers are testing or rolling out their own CS programs. CSs are common in European countries. In Germany, it is generally assumed that CS applies when an individual signs up for a subscription.