form: A distinction between the theme or meaning of a myth, on the one hand, and the style or structure in which it is presented, on the other. Analysts who approach myths intrinsically tend to downplay this distinction, believing that form and content are interdependent and that style is ultimately indistinguishable from meaning; those who approach myths extrinsically tend to focus more on meaning--recurrent themes and images--and to subordinate the form of any given myth. However, the monomyth is a construct that allows comparativists to discuss both themes and formal properties of myths in terms of a generic template whose central features are recognizable despite numerous variations.
Management Web content can be articles, pictures, products, email archives, Flash presentations, streaming audio, whatever. This content needs a lot of things done to it. You might need systems for creating the content (authoring), describing it (metadata tagging), changing and updating it (editing), letting several people edit it together (collaboration), letting the right people do the right things to it (workflow), stopping the wrong people from manipulating it (security), keeping track of how it has changed (versioning and archiving), deciding when to display it (scheduling), displaying it in the right standard format (templating), allowing it to be displayed by others (syndication), allowing it be displayed differently to different visitors (personalisation) and more theming etc. Managing these processes is Content Management.