Coalition on Donation. The Coalition on Donation is a national not-for-profit alliance of local affiliates and corporate partners that have joined forces to inspire all people to Donate Life through organ, eye and tissue donation. At the core of the organization's education efforts are the ongoing qualitative and quantitative research of public attitudes about organ and tissue donation and the development and dissemination of effective, motivating public service campaigns. Distributed at the national and community level, these multi-media compaigns effectively communicate two core messages: "Transplants give people their life back," and "Here is how you can help." Founded by the transplant community in 1992, the Coalition publishes brochures, program kits and other materials; provides technical assistance, training, information and referral services; and coordinates the National Campaign for Organ and Tissue Doation. it is comprised of national organizational members and local coalitions across the U.S.