An extra offer attached to a registration (e.g. "Click here to receive our newsletter")
When a person visits a web site, and decides to subscribe to a mailing list, they will provide personal information such as name, email address, etc. Frequently, after providing their personal information, new members are provided the opportunity to request memberships for other services from the partners of the web site that they are joining. There are typically dozens of offers, any of which a person could choose from. Sometime later, that member will begin to receive email from one of the partners listed. This opt-in process is called Co-Registration.
Arrangement in which companies collecting registration information from users (email sign-up forms, shopping checkout process, etc.) include a separate box for users to check if they would also like to be added to a specific third-party list.
A secondary offer advertised along with a registration. "Click here if you would also like to subscribe to the 'Daily Jokes' newsletter."
Co Registration, or coreg, is when a user is signing up for an offer (for example, a hotmail account, an iwon account), and is presented with other offers during the sign-up process. The other offers are considered coreg.
Cooperative marketing technique through which consumers register to receive multiple offers via one integrated registration form.
A separate box, inserted by companies collecting registration information, that asks users to check if they would also like to be added to specific third-party lists.
Teamwork in advertising! A number of offers are grouped together, which helps defray cost for all parties. Co-reg can be incentivized ("sign up here for a free camera") or non-incentivized.
The practice of referring leads, subscriptions, or memberships concurrent with another registration process. See Co-Registration Services, Part I