Definitions for "Category Management"
The management of groups of products that are interchangeable or substitutable, in meeting customer needs as opposed to the traditional concentration on individual products and brands.
Category Management is a retailer/supplier process of managing categories as strategic business units, producing enhanced business results by focusing on delivering consumer value.
A key component of efficient consumer response (ECR) in which each product category operates as a strategic business unit that must fulfill company objectives as well as consumer needs. Category management is dependent on strategic alliances among suppliers and retailers and technologically driven information streams, such as point-of-sale data.