Consumers Against Supermarket Privacy Invasion and Numbering (CASPIAN) is a USA grass-roots consumer group dedicated to fighting supermarket "loyalty" or frequent shopper cards. CASPIAN's efforts are directed at educating consumers, condemning marketing strategies that invade shoppers' privacy, and encouraging privacy-conscious shopping habits. CASPIAN also spreads information and opinions that proport to warn the public about the privacy risks associated with universal adoption of RFID technology.