A slang term for Web sites where companies have done little more than scan their companies brochures and mounted them on their Web pages. This is the first step many businesses take while learning to market on the Internet.
Mildly derogative term for a web site that is just a presentation of text and pictures, like a brochure, and doesn't take advantage of any of the web's multimedia interactive capability. Basically, a brochure on the web.
If anyone refers to your web site as brochureware, you know something has gone horribly wrong! This term is usually used scathingly, to refer to sites that consist of little more than company brochures that have been scanned and uploaded. It is a method of online marketing that should be avoided at all costs - it looks sloppy and is not at all user-friendly.
A colloquial term to describe a website that is, in effect, an "online brochure." Popular in the 1990s, these sites usually lack the interactive components that help improve the performance of dynamic websites today.