A multi-page presentation of the offer which may include product or service descriptions, "sell" copy, benefits, features, pricing, discounts for quantity purchases, ordering instructions and a call-to-action.
A printed product consisting of a cover stuck or stitched directly to the spine of a single-layer or multi-layer block. The cover generally has the same format as the book block and is made either of material similar to the interior of the brochure or of card. The brochure was originally a temporary form of binding used until the purchaser of a book had opted for a high-quality book cover, which was often very expensive. Nowadays, this binding technique is used as a low-cost mechanical production method.