The strategies used in merchandising and marketing to impress indelibly upon a customer?s mind a particular type of product or a particular product manufacturer. The process of creating a perceived distinction that defines one product as different from another.
Giving a product/organisation a name, term, sign, symbol, design, or some combination of these, which identifies them as the marketer's and differentiates them from competitor's offerings.
The art/science/black magic of making a brand. Do not confuse the creation of a logo, which is the graphic representation of the symbol of the brand, with branding, which encompasses an enormous range of messages and experiences.
The words, graphics or symbols associated with your business, products and services. These include your company logo, slogan and Web site colors and fonts.
The process of identifying a product, service or offer with its parent company.
the process of building a favorable image for a product or company that differentiates it, in the minds of prospects and end users, from other competitors.
describes the professional development of a trademark, used to make a product more easy to recognize, to clearly distinguish it from competitive products, and to create customer loyalty. It primarily applies to brand names, which must be memorable and not evoke any negative associations. Visual appearance, such as form, color, and logo, as well as the cultivation of intangible values (providing meaning, life style options, philosophy) are of immanent importance for branding.
A marketing concept used to create a greater awareness of your company's products and services. Companies that are interested in branding try to get as many Web users as possible to view their banner ads and logos, with less concern for the number of clickthroughs to their Web sites.
The process through which objects obtain value.
A marketing process that attempts to attach desirable intangible qualities to products and services. The process reached its apotheosis during the dot-com boom, a time when sock puppets and incredibly expensive Super Bowl ads featuring things like computer-generated herds of cats wasted amazing amounts of money with no discernible ROI.
Branding is the messaging work a company does to encourage consumers to feel a certain way about their product. From touchy-feely character attributes to laundry lists of product features, it's a marketer's job to help you assimilate these ideas. Brand is, in many ways the personality and reputation of your organization.
Branding elements are the graphics, logos, flags, murals, directories, and information monitors or any other elements that portray the image of the company, city or a building. They are an important component of first impressions, as they are the most recognizable symbols of identification.
A process by which a brand and brand identity are developed and communicated to all stakeholders. Large multinational consumer products firms are perhaps the best known branding experts, but more recently, many service firms, non-profit organizations, cities, and even countries are placing more emphasis on their branding efforts.
Brand is the proprietary visual, emotional, rational, and cultural image associated with a company or a product. The purpose of having people remember the brand name and have positive associations with that brand is to make their product selection easier and enhance the value and satisfaction they get from the product.
A value or core set of values that allow your offer to be identified in the marketplace.
A company's brand is the name, term, symbol, or design that is used to identify and differentiate the company's goods or services to its target market against other competitors. A company's branding efforts include creating, establishing, promoting, and ultimately protecting a company's brand. Successful branding initiatives create significant value in a company (called "brand equity"), which can be reflected in various ways (e.g., pricing premiums, preferred distribution) and which create competitive barriers to entry. Branding success stories can be found across industries, including Coca-Cola (by most measures arguably the most valuable brand in the world), Nike, Amazon.com, Intel, Microsoft, Starbuck's, Wal-Mart, Virgin, and AT&T.
The process of establishing the elements of a brand, including its name, identifying symbols and related marketing messages. Contributed by: MarcommWise Staff
The process by which a commodity in the marketplace is known primarily for the image it projects rather than any actual quality.
The traditional marketing practice of associating a logo or "tag line" with a company or product.
The use of a name, sign or symbol used to identify items or services of the seller and to differentiate them from goods of competitors. The impression created in the mind of the consumer by a logo or brand name on a webpage or print media.
is a promise, a pledge of quality. It is the essence of a product, including why it is great, and how it is better than all competiting products. It is an image. It is a combination of words and letters, symbols, and colors.
Selecting and blending tangible and intangible attributes to differentiate the product, service or corporation in an attractive, meaningful and compelling way. The identification of a product, service or offer with the parent company.
An identification mark that is burned into an animals hide to show that it belongs to a particular farmer.orThe creation of an identified look and feel that is associated with a particular product, service or organisation.
Branding is the process by which your corporate identity is used and presented to the world. Your corporate brand image is essentially how your potential clients and customers personally feel about your company. There are product brands, corporate brands, service brands, sub-brands to define just a part of the company, and many other branding processes that are appropriate for most every type of corporate identity.
The cumulative activities and features that differentiate one-business products from another.
Successful branding differentiates the singular brand from all others. It makes the buyer believe that there is no firm, product or service quite like yours. Branding is important for buyer decision-making, as it provides a short cut to identifying professional services with high value. The more distinctive the brand, the less likely a client will accept a substitute.
corporate identity; collage; customize Branding identifies the current application to the user. There are several tiers of branding: corporate branding (a corporate logo); product branding (the name of a product); cobranding (a partner corporation). Customized branding allows a customer to replace the default brand information with that company's specific information. no Branding
The process by which a product, service, event, or concept is clearly defined by public awareness of name, graphics, or corporate/organization/event identity.
Branding is the practice of introducing a product to the public and making a permanent positive connection.
The process of identifying and differentiating an organization’s products, processes or services from another organization by giving it a name, phrase or other mark.
The identification of a product or a service with the parent company; it usually means the inclusion of the corporate signature in the ad or on the product.
The consistent presentation of your company image within all that your company does, how it acts, and it’s collateral material (brochures, business cards, products, people, office, website, etc.), in a manner so as to be easily understood and instantly recognized by the target audience you intend to reach.
The use of a name, term, symbol, or design, or a combination of these, to identify a product.
An ad campaign that focuses on introducing, re-introducing or enforcing the brand for a particular product or organization. Branding is one of the most unappreciated aspects of web advertising because so many people focus on click-through rates. This is unfortunate because studies have shown internet advertising to be highly successful in building brand awareness. Call to Action : Call to Action is the action that is requested by a marketer's content (either from an advertising banner or web-site copy). This may be to click-through to enter a contest, enter a survey to win a free prize or purchase a product.
A traditional advertising method used to elicit a latent response from a target based on cumulative impressions and positive reinforcement. The most successful brands are considered "trustmarks" and enjoy loyal, lifelong customers.
The process of creating a specific image of a product that makes it stand out in the marketplace.
The active process of Brand Development.
Creation of an unmistakable brand profile. Requires the professional development of a brand to make the product easily recognizable, clearly set it apart from competitor products, and establish customer loyalty. Important elements of branding include the brand name, the visual appearance in the form of color, logo, typeface, and image style, and the design of advertising, merchandising, and PR material.
The process of developing a Brand and Brand identity.
The way a company positions itself to give customers the right feelings about it and its products.
While CTR and cost per sale relate to direct marketing objectives, another way of looking at banner ads is as "branding" tools. They create brand awareness, and a brand image in the viewer's mind, whether or not the viewer clicks on the ad. Hopefully, when the viewer gets ready to make a purchase, those " impressions" will cause you to select 1 brand over another. Pepsi over Coke, or Barnes and Noble over Amazon etc.
The process of creating and maintaining a brand.
A traditional advertising method used to create an acquired response from a target audience based on cumulative impressions and positive reinforcement. These ads are not purchase for the sole purpose generating a click or visitor. They are geared towards increased product or company name awareness and lifelong customers.
Branding is a marketing concept indicating the creation of a greater awareness of your company's services and its products.
The process by which both a brand and brand identity are developed. Back to the top
Consistent use of a company's logo, colors, fonts, etc. to ensure that the company and its products are recognizable.
Managing product brands i.e. setting a brand's marketing objectives, planning actions to achieve these objectives, and scheduling and coordinating the marketing activities.