a level of brand familiarity, in which the consumer knows the brand and, generally, has an idea of its features and what it can do; see brand rejection, brand nonrecognition, brand preference, and brand insistence.
Brand recognition is the customers' ability to confirm prior exposure/knowledge of a brand when shown or asked explicitly about the brand (also referred to as aided or prompted awareness).
Brand recognition means customer's awareness that a brand exists and is an alternative to purchase. Brand recognition is a process whereby a firm has to develop enough publicity for a brand that its name is familiar to consumers.
The degree to which customers recognize a particular brand identity and associate it with a particular product line relative to other available brands.