Brand positioning is the "market space" a brand is perceived to occupy in the mind of the target audience. All strong marketing communications programs need to focus on only few messages to achieve better impact in an increasingly noisy environment. The brand positioning is the part of the brand identity that management decides to actively communicate to the market.
Positioning is one of the many processes necessary in creating a successful brand image. Positioning your brand in your market is the process of singling out your target market specifically with directed design and materials. This essentially creates a niche in your market as you fill it with your print and web.
The 'space' a brand is perceived to occupy in the hearts and minds of consumers. The distinctive position that a brand adopts in its competitive environment so that its target market can tell it apart from others. Positioning involves the careful manipulation of every element of the marketing mix.
The distinctive position that a brand adopts in its competitive environment to ensure that individuals in its target market can tell the brand apart from others. Positioning involves the careful manipulation of every element of the communication mix.
The specific niche in which the brand defines itself as occupying in the competitive environment. Positioning addresses differentiating brand attributes, user benefits and target segments, singly or in combination.