Definitions for "Brand Management"
the supervision of and responsibility for all aspects of the marketing program for a particular brand, as opposed to an entire category or line of products; the Doritos brand for Frito-Lay. See category management.
Creation, collaboration and management of all materials associate with an identity or brand.
a tricky thing in retail
The systematic and continuous process of building and sustaining the long-term competitive advantage of a brand.
Keeping close records of how the brand is adhering to the Brand Charter.
Marketers attempt to optimise the 'Marketing mix' for a specific brand.