Definitions for "Brand Loyalty"
a measure of the degree to which a buyer recognises, prefers and insists upon a particular brand
a consumer's continuing repeat purchase of the same brand in a particular product category; a strong, unyielding attachment, patronage, and commitment to a specific brand. See brand loyalty and brand switching.
buyers' preference for the products of incumbent companies. p. 82
The transcendent condition that occurs when customers believe in you because you obviously believe in them.
Keywords:  plan, marketing
marketing plan