Definitions for "Brand extension"
a brand strategy in which the marketer introduces a product in a new category, using the same brand name from its current offering; e.g., Disney Cruise Lines, Starbucks ice cream, Motorola cellular phones, Coleman vacuum cleaners, Nike golf balls, Reebok sunglasses, exercise bikes and treadmills, and headwear, or Ralph Lauren clothing, fragrance, carpeting, upholstery, and paint. A form of brand leveraging. See brand strategy, line extension, multibranding, and new-brand strategy.
A new product or service that is related to an existing brand but offers a different benefit and/or appeals to a different target segment.
Brand extension is the widening of the range of products sold using a particular brand. If overdone it can risk diluting a brand.... more on: Brand extension
Keywords:  stability, symbol, quality
a symbol of stability and quality
Keywords:  mix, marketing
marketing mix