The shared soul of your brand, the spark of which is present in every experience a customer has with your product. The "DNA" of your brand.

The essence of brand is collaboration. Brands are collaborations in context between a company, its customers and the product. The company may initiate this endeavor, but the nature and success of the brand will be determined by the most passionate player(s).

The brand essence is an articulation of the "heart and soul" of the brand. A brand essence is typical three to five short word phrases that capture the core essence or spirit of the brand positioning and the values characterizing the brand. The brand essence is the description which defines a brand and the guiding vision of the brand.