Definitions for "Brand"
A burning piece of wood; or a stick or piece of wood partly burnt, whether burning or after the fire is extinct.
A mark made by burning with a hot iron, as upon a cask, to designate the quality, manufacturer, etc., of the contents, or upon an animal, to designate ownership; -- also, a mark for a similar purpose made in any other way, as with a stencil. Hence, figurately: Quality; kind; grade; as, a good brand of flour.
A mark put upon criminals with a hot iron. Hence: Any mark of infamy or vice; a stigma.
a badge of honor that serves to assure its loyal following that their expectations will, at the very minimum, be met
a belief and idea of who you are
a bundle of promises, benefits and experiences
a claim of distinction
a distinctive image and reputation that buyers associate with a business
a logo or advertising slogan
a combination of a lot of things
a confusing term since it is applicable to so many things
a living thing
Keywords:  business'identity
a business'identity
Keywords:  warder, rivan
Rivan Warder.
a market story that moves people
a personality, that makes connections with the people who interact with it
a set of ideas that people live by
Many timeshare resorts are part of a major company. The newest meaning of "brand" reflects the addition of major hoteliers who have recognized the potential for company growth through Vacation Ownership. Presently, Vacation Ownership is the fastest growing segment of the tourism industry. Well known chains such as Marriott, Hilton and Hyatt recognized the trend early and were among the first of this category to implement it into their marketing plan. It has actually been predicted that in 5-10 years lodging and timeshare industries will combine into one.
Information, typically a spammer's URL, placed into an image which is then spammed to the internet. It is very difficult for spam-detecting software to detect and recognize a brand.
The sum total of all the characteristics, tangible and intangible, that makes a company unique.
The sum of all the characteristics, tangible and intangible, that make the offer unique.
a psychotherapist in private practice and a Trainer for the Portland Gestalt Therapy Training Institute (PGTTI), in Oregon
Keywords:  curious, beast
a curious beast
Keywords:  spoof
a cultural transitional object
a culture and a way of life
a variety of what Boorstin calls the "pseudo-event," those rigorously planned and orchestrated happenings in our image-soaked culture that are presented as entirely spontaneous
a carefully developed set of values that appeals to a specific audience
a communications device that (through a combination of words, pictures or sounds) cuts to the chase on conveying a company's value proposition to a relevant audience
an asset and acts by third parties can misappropriate and damage the value of that asset
Keywords:  milieu, sober, far
a far more sober milieu
a blend of rational and emotional benefits
a collection of emotional and functional attributes that stongly influence purchase
a lasting impression that evokes emotions in the mind of the buyer or prospect
This is the name a certain window is being sold under. Often a window sold under a brand, i.e. “Acme Window”, can be manufactured by a totally different company, or companies. To read more on Window Brands.
a name applied to goods by a manufacturer
a well-thought-out framework of messages, tone of voice, colors, names and personality
a graphic identity that will represent our community
an identity, a lasting image or
an identity for a commercial entity
a company's most valuable asset
a piece of property which can be very valuable and may be bought and sold, either as part of a business or independently
a valuable asses that needs to be protected
Brand is a fictional character from J. R. R. Tolkien's Middle-earth legendarium.
a guarantee that the warranty won't even be needed
a warranty in itself
a mental imprint
a set of memories like a file card in a mental Rolodex, accessed at a moment's notice
Keywords:  cornerstone, strategy
a cornerstone for a strategy
a reminder of service
(Broadband for Rural and Northern Development) is a federal government pilot program that assists Aboriginal, rural and northern communities to establish high-capacity Internet access services.
Keywords:  thankingcustomers, htm, com, http
a design challenge that many snootily ignore or under-estimate
Keywords:  conceived, notion, pre
a pre-conceived notion
Keywords:  poetry, fusion, science
a fusion between science and poetry
Brand is a Yahoo! Shopping field. It is used primarily for the Apparel and Home and Garden categories.
A sword, so called from its glittering or flashing brightness.
Keywords:  standpoint, lit, stick, dark, want
a process through which you establish a common standpoint between WHO you want to serve and who YOU are
A stick. When lit, you can use them to see in the dark.
Keywords:  recognizable, hero, movies, car, kind
a recognizable kind; "there's a new brand of hero in the movies now"; "what make of car is that?"
Keywords:  holistic, dynamic, entity
a holistic, dynamic entity
a work in progress requiring constant vigilance, care, and protection
a total impression delivered through means of communications
An impression stamped into a piece of furniture to identify it's maker.
a choice and is very personal and intimate by nature and should be strategize as part of an overall marketing program
Keywords:  hat, hang, remember, hook, important
a hook to hang your hat on, so that people remember you, which is probably more important to a small business than anyone else
A specific payment card type (such as MasterCard or Visa) established by financial institutions to protect and advertise the card type, establish and enforce rules for use and acceptance of their payment cards, and provide networks to interconnect the financial institutions.
Keywords:  thrusting, weapon, blade, cutting, long
a cutting or thrusting weapon with a long blade
a value statement, a reflection of one's personality, and the essence of how an organization wants to be thought of by its constituents
Keywords:  cow, return, address
a cow's only return address
Keywords:  tactic, result
a result, not a tactic
a complicated source of meaning, trust, reliability and guidance
a profitable long-term bond between an offering and a purchaser based on trust and loyalty
Keywords:  campaign, election, never, ends
an election campaign that never ends
a sacred trust, and it must be properly managed and protected, at all costs
Keywords:  vital, modern, component, business
a vital component of the modern business
Keywords:  mountaineers, books
The Mountaineers Books
a complex set of meanings and associations which you don't have to leave to chance
a mix of primary and secondary associations
Keywords:  conversation
a conversation
Everything we do that communicates our personality and sets us apart
Keywords:  success, model
a model of success
a resource acquired by an enterprise which generates future economic benefits
a relationship, and these types of incidents can be damaging
Keywords:  worth, buying, asset
an asset that is worth buying
an expectation that you create and fulfill for your market
Keywords:  reason, care
a reason to care
Keywords:  basis, look, feel, message, consistency
a consistency in look, feel, and message, and is the basis for all communication
Keywords:  great, software, effect, create, device
a device used to great effect to create 'sameness' in software
Keywords:  definition, full, page, see
See full definition on page
Keywords:  store, container
The Container Store