Definitions for "BELOW THE LINE"
See "Above the Line". Items below the line tend to be extraordinary items such as dividends.
extraordinary items placed below the net profit figure in a profit and loss account or income statement.
Profit or loss items reported as extraordinary because they are regarded as non-recurring. They are not part of the company's normal operating profits.
Advertising using low profile media such as the Internet or direct mail.
Refers to campaign expenditure on direct mail, direct marketing, customer relationship marketing and so on.
Non-media advertising or promotion. Includes direct mail, point of purchase displays, giveaways.
Keywords:  tricks, scorecard, bid, count, scored
points that count towards game; points scored for tricks bid and made.
Section of the scorecard where points for tricks bid and made are entered.