see Brand Development Index.
Brand Development Index. a measure of the relative sales strength of a given brand in a specific market area of the United States. To calculate: divide the percent of brand A's total U.S. sales in market X by the percent of the total U.S. population in market X, then multiply the result by 100 to get the index number. Especially useful, along with the Category Development Index (CDI), in deciding media allocations and how much advertising or other promotion effort to put in different market areas. See Category Development Index (CDI).
Baltic Dry Index. An index of the price of transporting major dry bulk raw materials (such as iron ore and coal) by sea. The Baltic Dry Index is published by the Baltic Exchange in London. It combines three Baltic Indexes: the Baltic Handymax Index, the Baltic Panamax Index, and the Baltic Capesize Index.
Brand Development Index. An index that relates the percent of a brand's sales in a market to the percent of the U.S. population in that same market.
Brand Development Index. A measure of the relative strength of a brand's sales in a geographic area. Computationally BDI is the percent of total national brand sales which occur in an area divided by the percent of U.S. households which reside in that area.
Brand Development Index. A market's propensity to use a specific brand, compared to the population in general; calculated by dividing the percent of a product's sales by the percent of the population.
Brand Development Index. A number indicating a product's sales strength or weakness in a geographic area. Based on index of 100. Usually analyzed in conjunction with CDI (see below). BDI is calculated by dividing % of brand volume sold in a geographic area by the area's % of U.S. ACV
Brand Definition Index Brand Development Index (BDI) relates the percent of a brand's sales in a market to the percent of a specific population (e.g. UK or US) in that same market.
Baseline Dyspnea Index. The BDI is a tool used to asses dyspnea during activities of daily living. It is used in conjunction with the Transition Dyspnea Index (TDI) to assess changes in breathlessness over time. The baseline dyspnea index (BDI) is determined first, and then the TDI scores are taken in subsequent patient visits to determine changes relative to the baseline.
The Belief-Desire-Intention (BDI) model of human practical reasoning was developed by Michael Bratman as a way of explaining future-directed intention.