Definitions for "Availability Heuristic"
Keywords:  heuristic, vivid, thumb, tendency, mind
(see also textbook glossary) A heuristic in which a person's choice depends on how available relevant information might be.
a mental rule of thumb whereby people base a judgment on the ease with which they can bring something to mind
in decision making, the tendency to estimate the probability of an event by how easily relevant instances of it come to mind. 324