Average Revenue Per Unit. Measures the average monthly revenue generated for each customer unit, such as a cellular phone or pager, that a carrier has in operation.
(Revenue from cellular/PCS/ESMR service) รถ12 ] / Annual average number of subscribers Measures the average amount of revenue that a cellular/PCS ESMR service earns from each subscriber
Predominantly used in the mobile communications industry to describe the revenue generated per customer per month.
The average revenue generated per wireless customer unit (e.g. pager or cellular phone) per month. ARPU is an indicator of the financial performance of a wireless company.
Average revenue per customer in a specified period (e.g. monthly, quarterly or annually). This includes all usage and access fees, but excludes one-off revenues such as from handset sales or connection fees.
Represents a measurement of the average revenue generated by each subscriber, expressed as a rate per month for a given reporting period.