Attention, Interest, Desire, Action. This is a traditional model of the purpose and flow of marketing communications and direct sales efforts: 1. Create attention; 2. Generate interest; 3. Develop desire; 4. Initiate action. Contributed by: MarcommWise Staff
Awareness; Interest; Decision; Action
a model of selling structured into Attention, Interest, Desire and Action stages. Which means you have to have a great Display to show your best merchandise. And your merchandise should be right for the crowd (traffic), and create their interest.
a formula for writing persuasive messages: A-ttention, I-nterest, D-esire, A-ction.
sales process acronym... ttention, nterest, esire, ction... "get the prospect's attention, gain their interest, create desire and encourage them to act by moving forward with the purchase."
Acronym that represents the four promotional goals of attracting customers' attention, interest, desire, and action.
an acronym that serves as a guide to creating copy for a direct mail campaign
an acronym to remember the steps involved in getting potential customers to move along to a purchasing commitment
Attention, Interest, Desire, Action: A term used to describe a formula to increase conversions.
Attention, interest, desire, action: a model describing the process that advertising or promotion is intended to initiate in the mind of a prospective customer.
Acronym for Attention, Interest, Desire and Action, the primary components of how advertising works.
Sales/Marketing reminder mnemonic illustrating the ideal progression of the purchaser: Attention Interest Desire Action
Acronym for a proven format for constructing effective marketing communications that stands for ” get Attention – generate Interest – stimulate Desire – call for Action”.
A mnemonic for Attention, Interest, Desire, Action, denoting the progressive steps of customer reaction in the process of making a sale. Dates from the late nineteenth century. Source: Kamwords
Stands for Attention, Interest, Desire, and Action. This is a historical model of how advertising works, by first getting the consumer's attention, then their interest, etc.
A persuasive sequence used in advertisements: attention, interest, desire and action. p. 499
an acronym for attention, interest, desire, and action-a persuasive marketing technique ƒAƒCƒ_AÁ”ïŽÒ‚Ìw”ƒS—“®Œü‚Ì‚S'iŠK