Advertising that is specifically designed to induce, discourage or advocate some specific kind of action on the part of a corporate, social or government entity.
Advocacy advertising expresses a viewpoint on a given issue, often on behalf an institution. Examples are to be found in anti-drink-driving campaigns.
Advertising that promotes a political view, social cause, controversial issue or other point of view rather than a product, service or organization. Contributed by: MarcommWise Staff