Definitions for "Advertising campaign"
Keywords:  imc, theme, media, series, coordinated
a series of coordinated ads placed in various advertising media
The entire set of advertisements for a particular product around a particular theme for a certain period of time.
The creation and coordination of a series of advertisements (both broadcast and print) around a particular theme to promote a product.
Keywords:  delicate, thing
a delicate thing
Keywords:  program, organized
an organized program of advertisements