promotional placement in a medium (p. 273)
The laws relating to advertising, whether in publications, on billboards, by direct mail or by broadcasting on television or radio.
Commercial messages that announce merchandise or services for sale. The messages are printed in newspaper space paid for by the advertiser.
Persuasive messages used to sell products or ideas. Also used to inform consumers about new products. Advertising is the commercial basis of most media. See also, Public Service Announcements.
Description or presentation of a product, idea, or organization, in order to induce individuals to buy, support, or approve of it.
The general public usually uses this term for any and all kinds of promotion. Professionals, however, only consider paid communications, that are placed in mass media (newspapers, magazines, radio, TV, etc.) to be â€œadvertising.â€ Other activities are excluded (e.g., sales promotion, direct selling, public relations, etc.).
paid commercial messages designed to inform, persuade or remind potential and existing customers about a company, its products or services.
Any form of paid communication in media such as newspapers, magazines, television, or radio conveying information about a product or service in order to persuade potential customers to buy or use it.
any paid message communicated by media with the intent to influence the choice, opinion or behaviour of those addressed by commercial messages. Page 223
Form of spiritual pollution in which a mental association is established between specified goods and services and some completely unrelated pleasurable experience.
Printed or broadcast matter that advertises. Advertising is to tell about or praise (a produce, service, etc.) publicly, as through newspapers, handbill, radio, television, etc. so as to make people want to buy it.
Sales messages you see in newspapers, magazines, and letters; on billboards, television, or the Internet; and you hear on the radio. Marketers pay for the space that carries their messages to you. The word "ads" is short for advertisements.
a public promotion of some product or service
a waste of money if it is not seen by the right audience
Messages paid for by a sponsor to help sell their product(s). These are usually found on TV, radio, or newspapers.
tells people about a product or service. Advertising usually focuses on the good parts of the product or service in an effort to get people to buy it.
making customers aware of a product.
Non-personal promotion of your product, service or company in mass media that is openly paid for and/or sponsored by you.
The placement and purchase of announcements and persuasive messages in time or space in any of the mass media by business firms, nonprofit organizations. This has not been a traditional method of informing the public, rather public service announcements, which are placed at no cost, are the norm for libraries.
the methods used by a company to publicise and position its products and services to its chosen market sectors, including product launches, image and brand building, press and public relations activities, merchandising (supporting and promoting the product in retail and wholesale outlets), special offers, generating leads and enquiries, and incentivising distributors, and agents, and arguably sales people. A&P methods are sometimes described as above-the-line ( media advertising such as radio, TV, cinema, newspapers, magazines, business publications,...) or below-the-line (non-'media' methods or materials such as brochures, direct-mail, exhibitions, telemarketing, and PR); advertising agencies generally receive a commission (discount 'kick-back') from above-the-line media services, but not from below the line services, in which case if asked to arrange any will seek to add a mark-up.
Delivery of a persuasive message about a product, service, or idea to a large group of people at a single time through the use of mass media.
Any non-personal message paid for by an identifiable sponsor for the purpose of promoting products, services, or ideas.
Providing a persuasive selling message to the public concerning the products and services your business has for sale, usually conducted through some type of media campaign.
A form of communication which a sponsor pays to have transmitted via mass media such as television, radio, cinema screens, newspapers, magazines and/or direct mail. It is intended to both inform and persuade.
Preparation, purchase and placement of purposefully planned and executed messages in selected media to further the interest of an organization or person. Persuasive material that is presented to the public as the acknowledged appeal of an identified party who has paid to have it appear.
Purchased space in newspaper, magazine or other medium used to attract public attention to a commodity for sale or lease.
Any paid form of nonpersonal communication about an organization, good, service, or idea by an identified sponsor.
The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast or electronic media. Not to be confused with marketing or public relations.
Informing and persuading buyers to purchase a product or service. Banks advertise their services and the cost of those services.
The placement of announcements and persuasive messages in time or space purchased in any of the mass media with the purpose to inform and /or persuade a particular target market or audience about products, services, organizations, or ideas.
the action of getting the word out or letting the public know about a product or service.
Plates of small or large size, as well as bowls with writing or printing applied to advertise a product or business.
Paid announcements designed to attract public attention.
Signs and other print material advertising a product and/or an event sponsorship are subject to regulation. Rule R19-1-210, R19-1-250(D)
Any paid form of non-personal presentation of ideas, goods or services by an identified sponsor.
Presenting persuasive material to the public by means of paid space or broadcast time to promote a product, idea, or service.
promotion Advertising banners may be used in limited form in Oracle Web applications on a product-by-product basis. no Advertising
Promotion of a product, service, or message by an identified sponsor using paid-for media.
Any paid, nonpersonal communication transmitted through out-of-store mass media by an identified sponsor.
A paid message that seeks to persuade or influence people.
Sponsored mass communications. Contributed by: MarcommWise Staff
The promotion of a product or service.
A paid, public notice that food retailers place in newspapers, on television and/or radio, on the Internet, in circulars, or on in-store signs and displays to promote products and prices.
The creation and dissemination of promotional materials and the conduct of promotional activities including, without limitation, cooperative advertising, institutional advertising, national advertising and trade advertising in whatever form or media.
A paid message concerning a legal product or service placed through the media by an identified sponsor.
Anything that promotes, features, or imprints a product or service.
Paid information conveyed through a mass medium forum, generally to promote a product or service.
A paid form of non-personal communication about an organisation and its products that is transmitted to a target audience through a mass medium.
Presentation of a business idea through mass media for promotional purposes.
Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.
Non-personal, paid communication such as newspaper, radio, direct mail and TV directed toward the general public or, in some cases, specific prospective client groups to provide information about the time, place, contents, and arrangements of an auction.
The business of trying to persuade people to buy a product or services.
All forms of non-personal presentation or promotion of your ideas, products, and services.
communicating the features and benefits of your product/service through the use of radio, television, print and other media.
There are a variety of definitions, with subtle but important distinctions. While the general public frequently views advertising as encompassing all forms of promotional communication, most advertising practitioners limit it to paid communications conveyed by a mass medium. The latter definition distinguishes advertising from other forms of marketing communication, such as Sales Promotion, Public Relations, and Direct Marketing.
A paid form of non-personal communication that is transmitted through mass media such as television, radio, newspapers, magazines, direct mail, public transport vehicles, outdoor displays and the Internet. p. 480
The lifeblood of any newspaper is the income derived from its advertising. This fact is reflected in the prominent Page One positioning of ads, usually to the exclusion of late-breaking news stories, a practice which was continued well into this century. The evolution of advertising is a popular specialty field, which clearly reflects the economic transition to the techniques of modern mass marketing, which so often stress image over product quality.
The sum of media and consumer promotion. Media advertising costs include the production, airtime, and space costs incurred for television, radio, magazine, newspaper, billboards and other media outlets. Consumer Promotion advertising includes costs incurred to generate trial usage for CP products, with the intent to convert the users to become regular consumers of CP products.
Marketing messages brought to you in various forms such as: newspapers, magazines, billboards, letters, radio, television, and online. Marketers pay for the space that carries their message to you. (The word "ads" is short for advertisements.)
Advertising allows a company to tell the benefits of a product to a potential customer. Advertising can be in a newspaper or magazine, on radio or TV, a billboard, internet or a variety of other means. Advertising is generally paid for, as opposed to publicity, which is usually free.
Sponsored promotions that are nonpersonal in nature.