Making known; calling public attention to a product, service, or company by means of paid announcements so as to affect perception or arouse consumer desire to make a purchase or take a particular action.
The general public usually uses this term for any and all kinds of promotion. Professionals, however, only consider paid communications, that are placed in mass media (newspapers, magazines, radio, TV, etc.) to be â€œadvertising.â€ Other activities are excluded (e.g., sales promotion, direct selling, public relations, etc.).
Printed or broadcast matter that advertises. Advertising is to tell about or praise (a produce, service, etc.) publicly, as through newspapers, handbill, radio, television, etc. so as to make people want to buy it.
Sales messages you see in newspapers, magazines, and letters; on billboards, television, or the Internet; and you hear on the radio. Marketers pay for the space that carries their messages to you. The word "ads" is short for advertisements.
The placement and purchase of announcements and persuasive messages in time or space in any of the mass media by business firms, nonprofit organizations. This has not been a traditional method of informing the public, rather public service announcements, which are placed at no cost, are the norm for libraries.
the methods used by a company to publicise and position its products and services to its chosen market sectors, including product launches, image and brand building, press and public relations activities, merchandising (supporting and promoting the product in retail and wholesale outlets), special offers, generating leads and enquiries, and incentivising distributors, and agents, and arguably sales people. A&P methods are sometimes described as above-the-line ( media advertising such as radio, TV, cinema, newspapers, magazines, business publications,...) or below-the-line (non-'media' methods or materials such as brochures, direct-mail, exhibitions, telemarketing, and PR); advertising agencies generally receive a commission (discount 'kick-back') from above-the-line media services, but not from below the line services, in which case if asked to arrange any will seek to add a mark-up.
A form of communication which a sponsor pays to have transmitted via mass media such as television, radio, cinema screens, newspapers, magazines and/or direct mail. It is intended to both inform and persuade.
Preparation, purchase and placement of purposefully planned and executed messages in selected media to further the interest of an organization or person. Persuasive material that is presented to the public as the acknowledged appeal of an identified party who has paid to have it appear.
The placement of announcements and persuasive messages in time or space purchased in any of the mass media with the purpose to inform and /or persuade a particular target market or audience about products, services, organizations, or ideas.
The creation and dissemination of promotional materials and the conduct of promotional activities including, without limitation, cooperative advertising, institutional advertising, national advertising and trade advertising in whatever form or media.
Non-personal, paid communication such as newspaper, radio, direct mail and TV directed toward the general public or, in some cases, specific prospective client groups to provide information about the time, place, contents, and arrangements of an auction.
There are a variety of definitions, with subtle but important distinctions. While the general public frequently views advertising as encompassing all forms of promotional communication, most advertising practitioners limit it to paid communications conveyed by a mass medium. The latter definition distinguishes advertising from other forms of marketing communication, such as Sales Promotion, Public Relations, and Direct Marketing.
A paid form of non-personal communication that is transmitted through mass media such as television, radio, newspapers, magazines, direct mail, public transport vehicles, outdoor displays and the Internet. p. 480
The lifeblood of any newspaper is the income derived from its advertising. This fact is reflected in the prominent Page One positioning of ads, usually to the exclusion of late-breaking news stories, a practice which was continued well into this century. The evolution of advertising is a popular specialty field, which clearly reflects the economic transition to the techniques of modern mass marketing, which so often stress image over product quality.
The sum of media and consumer promotion. Media advertising costs include the production, airtime, and space costs incurred for television, radio, magazine, newspaper, billboards and other media outlets. Consumer Promotion advertising includes costs incurred to generate trial usage for CP products, with the intent to convert the users to become regular consumers of CP products.
Marketing messages brought to you in various forms such as: newspapers, magazines, billboards, letters, radio, television, and online. Marketers pay for the space that carries their message to you. (The word "ads" is short for advertisements.)
Advertising allows a company to tell the benefits of a product to a potential customer. Advertising can be in a newspaper or magazine, on radio or TV, a billboard, internet or a variety of other means. Advertising is generally paid for, as opposed to publicity, which is usually free.
To make an obvious play or expose cards in such a way as to deliberately convey an impression to your opponents about your style of play. For example, to make a bad play or bluff to give the impression that you bluff frequently (hoping opponents will then call your legitimate bets) or to show only good hands to give the impression that you rarely bluff (hoping opponents will then fold when you do).
Making obvious plays or exposing cards in an attempt to give a certain impression of yourself to your opponents. E.g., only showing good hands so that they believe that you rarely bluff, and therefore fold to you.
Has two basic functions (good and bad). 1) Promotes properties you have for sale (good). 2) When not managed properly, uses vast amounts of your money just to keep someone else in business (bad). See Business and Sources of Business Log.
An amount of money that is usually part of the dealer invoice price of each vehicle sold. This money is used by the manufacturer to finance its advertising program. Fleet orders are exempt from this fee, as are certain other price programs.
In order for routers to maintain accurate information about their network surroundings (assisting in accurate and efficient passing of data packets) - the process in which routers send routing tables updates, and/or service updates, at specific intervals.