The manufacturer, service company, retailer, or supplier who advertises their product or service.

The advertisers are the ones that pay you, the affiliate publisher, to get people to try their products or services. In essence, they are the ones that provide the offers that you ask your customers to fill and the payment that makes the system work.

Companies that pay for advertisements. They typically hire advertising agencies and pay for the work, including space or time on a mass medium.

a intercepts advertising, filtering catching prevents Web habits