Historically, an organization charged with the representation of advertising space for a group of websites for the purpose of maximizing revenue and minimizing administrative costs through aggregation. The role of the modern Internet advertising network is to transact, serve, track and report the distribution of creative from advertisers to publishers using an efficient, interactive marketplace.
A company that provides sales representation of dozens to thousands of independent Web sites by aggregating the ad inventory and selling ads across mulitple web sites by aggregating the ad inventory and selling asds across multiple sites.
Using a combination of state-of-the-art technology and media expertise, ad networks help advertisers and publishers make web advertising work by successfully centralizing the planning, execution, control, tracking and reporting for high-impact, online media campaigns. Ad networks leverage technology to create solutions that help advertisers and publishers unleash the power of the Internet for branding, selling products, and building relationships with customers. A network of sites is usually grouped by vertical-sector and premium-branded sites, with which to serve ads for efficient targeting, reach and reporting.
Ad networks (advertising network, banner network, online ad network) are advertising companies which administer ad sales, billing, serving and collection for web sites. Ad networks often aggregate sites into specific categories or demographic groups, then sell ad inventory to advertisers either to specific sites within the networks, specific categories or demographics, or via run of network buys which target sites within the network. Ad networks can sell ad inventory on CPM, CPC, CPA and other revenue models. A reviewed list of ad networks can be found here at Internet Ad Sales.+ Associated link: http://www.internetadsales.com/modules/wfsection/index.php?category=4