Sponsorship is the process of integrating an Advertisers messages with Web content on an exclusive basis. Examples of this are transitions Ads with "brought to you by" messages, consistent co-branding of a section of content with the Advertiser's icon "sponsored by …".

A more customised form of advertising incorporating heavy branding throughout a site or particular section of a site. There are a plethora of options to take when considering this form of marketing.

Sponsorships are available on all section fronts (i.e. Main, Sports, Classified, etc.) Sponsorships are sold on a first-come, first served basis. Advertisers receive the entire inventory of impressions, with a guaranteed minimum number depending on the section.

A form of advertising in which an advertiser pays to sponsor a section or newsletter of a Web site. It may take the form of the typical banner and/or text that mentions "sponsored by:". Works best when the content of the sponsored web page is directly related to but not competitive with the advertisers products or services.