the combination of what the marketer makes available to the consumer in an attempt to provide need-satisfying benefits; the products, services, information, as well as the experiences the consumer will gain from acquisition of the offering. See value proposition.

A product or service acquired by a customer and applied by users

What a company offers for sale to customers. An offering includes the product and its design, features, quality, packaging, distribution, etc., together with associated services such as financing, warranties and installation. The name and brand of the product are also part of the offering.

The total benefits or satisfaction provided to target markets by an organization. Consists of a tangible product or service plus related services such as installation, repair, warranties or guarantees, packaging, technical support, field support, and other services.

n. A product release.

1. A product or service that is available for purchase on an eCommerce web site. 2. A line item in an order.

A product, service, activity, or idea offered by a marketing organization to consumers.