See Algorithmic search results
natural search results refers to the search results themselves, i.e. the "matches" that the search engine displays as a rank ordered list of sites including one or more clickable links. For Google, these results are selected from the search engine's database of indexed web pages based on their relevancy to the searchers keyword phrase and the PageRank of the web page. Other major search engines use similar techniques.
Another term for algorithmic or organic search results.
The list of websites shown by a search engine that are not as a result of a payment. (These appear on the left-hand side in Google). Also known as "organic", "natural" or "algorithmic" search results.
The non-paid listings displayed as a result of a key phrase search using a search engine. Featured, pay-per-click and sponsored listings are generally used by less than 40% of search engine users. This makes natural search placement over twice as effective as paid search results.
The non-sponsored results that are delivered by a search engine when a user enters a search term. Search engines use a number of off-page and on-page factors in determining where a web page ranks in the natural search results. The process of actively increasing your natural search ranking is called search engine optimisation.
The ‘real' search results. The results that most users are looking for and which take up most of the window. For most searches, the search engine displays a long list of links to sites with content which is related to the word you searched for. These results are ranked according to how relevant and important they are.