centered on a specific ethnic group, usually one's own; exhibiting ethnocentrism (in both senses).

Characterized by the attitude that one's own culture is superior to those of others.

Characterized or based on the attitude that one's own group is superior.

tendency to view one's own culture as best and to judge the behavior and beliefs of culturally different people by one's own standards.

a tendency to view alien groups or cultures in terms of one own

the attitude that one's own group or culture is the most important.

Taking a view from the perspective on an organisation’s home country. See also Geocentric.