That which exerts an irresistible power to please and attract; that which fascinates; any alluring quality.

To attract irresistibly; to delight exceedingly; to enchant; to fascinate.

To act as, or produce the effect of, a charm; to please greatly; to be fascinating.

attractiveness that interests or pleases or stimulates; "his smile was part of his appeal to her"

attract; cause to be enamored; "She captured all the men's hearts"