To raise; to elevate.

To raise to a higher rank; to promote.

To raise to a higher point; to enhance; to raise in rate; as, to advance the price of goods.

To rise in rank, office, or consequence; to be preferred or promoted.

increase or raise; "boost the voltage in an electrical circuit"

give a promotion to or assign to a higher position; "John was kicked upstairs when a replacement was hired"; "Women tend not to advance in the major law firms"; "I got promoted after many years of hard work"

A secret code signalling to the marketing department whether or not to promote a title.