Socioeconomic groups, characterized by age, income, sex, education, occupation, etc., that comprise a market niche.

common characteristics used for population or audience segmentation, such as age, gender, household income, etc.

Population statistics, such as the age, educational attainment, household income, martial status, labour force status, and sex/gender.

Statistical data on social and economic status of human populations including age, gender, income, education, type of residence, marital status, etc.

statistics of distribution and density

Characteristics of a group of readers. These could include age, income, gender and household type (for consumer titles); or job title, company size and industry sector (for business-to-business titles)

information regarding such things as birth and death rates of a population.

Statistics. Commonly refers to statistical information required by certain businesses (especially chain stores) regarding a possible new location.

Demographic variables, e.g. sex, age, marital status and social grade, normally comprise a large part of the classification data obtained in market research interviews.

Description of a population, especially with reference to size and density, fertility, mortality, growth, age distribution, gender and race/ethnic makeup, migration, and the interaction of all these with social and economic conditions.

The analysis of data used by advertising agencies to target an audience by sex, age, income level, marital status, geographic location, and occupation.

descriptive characteristics of consumers (p. 163)

A method of segmenting people based on objective and quantifiable characteristics of a population such as age, gender, income, ethnicity, occupation, education level, parental status, or marital status.

Statistical data usually referring to the number, age, income, and socioeconomic status of a population group these statistics help government and private business anticipate what a community will look like and what its needs will be in the future. For example, the knowing number of families with children who live in or may move to an area helps determine if new schools must be built.

Study of total size, sex, regional distribution, age, and other characteristics of human populations.

The characteristics of a population; the information refers to factors such as income level, racial mix, education level, and cultural characteristics

statistical characteristics by census reference; the creation of averages for a population, as a community, in terms of age, income, education, lifestyle, and other statistical measures; analysis and presentation of a geographic area or place as a population, an accounting for its number of households, an accounting for its numbers generated by in/out migration, and a profiling of its groups of people. Sometimes laborforce and/or workforce analysis is a part of the process of creating demographics. Demographics is one of the three areas of information about a community that are usually most-important to economic development prospects during their evaluations for startups, expansions, or relocations all three are listed in the SLA/Tool Box under project specification forms. More about demographics in the EDN demographics file. Demographics is further defined in Economic Development.net also. has a definition of demographics defined definition of population analysis defined definition of demographic data defined that includes information about area labor

The characteristics that define a particular group of people

The statistical characteristics of human populations and households (such as age or income.)

Information about the vital statistics of population groups such as age, sex, education, income, ethnicity, etc.

Information about the sample that includes areas such as age, sex, social class, presence of children, etc.

The statistical data of a population (e.g., average age, income, education).

A set of information which defines the category of user. Demographics may include such things as age, race, gender, educational attainment, employment type, or even what disabilities a user may have. It is important that the demographics of users who test the system be similar to the demographics of end users.

Characteristics defining a particular group of people - for example, age, sex, income, education, type of residence, etc.

Statistical analysis of the population by splitting it into groups such as age, sex, education level, etc.

Population groups identified by age, sex and/or ethnicity. There are two types: Discrete Demographics, which do not overlap (e.g., Men and/or Women 18-24, 25-34 and 35-44), and Target Demographics, which are broader and indicate the audience group to which the station's programming is aimed (e.g., Men and/or Women 18+, 18-34 and 25-49).

Specific population characteristics such as age, income, sex, occupation, etc.

Consumer mailing lists - Socioeconomic characteristics, e.g. age, income and home ownership.

A term used to describe audience classification (for a specific population group) by characteristics such as age, sex, education, occupation etc.

Social and economic information about human populations including age, sex, income, education, type of residence, ownership of cars, etc.

statistics based on population related factors eg. age, gender, marital status.

statistical data relating to the population and the groups within it

Information such as income, family size and educational level – usually collected by the US Bureau of Census – on neighborhoods that can be applied, on average, to households. As it depicts the average household, the information is not accurate for particular households.

An audience analysis technique that divides the audience into groups based on such identifiable traits as age, sex, race, income level, political party affiliation, and religious affiliation.

Characteristics of a population. Economists and sociologists use demographics to study patterns of a group within a population that has similar traits. For example, if country X has an increase in the number of women in the labor force, more labor hours are available to produce goods and services. This may boost country X’s productive capacity and consequently its GDP. Another example is income distribution. Some economists argue that countries with a more equal income distribution tend to grow faster than those with large disparities in income. When studying demographics, it is important to consider whether demographics are a cause or result of economic growth.

Objective population characteristics such as geographic areas, sex, age, income level, education, family size, dwelling type, and other vital statistics used for market research, and other types of sociological analyses.

Demographics are the DNA of marketing: age, gender, income, profession, marital status, location, and so on. Advertisers rely on demographics to help decide which sites are most likely to help them reach their specific audience. Knowing your audience demographic not only helps you sell ads, it also lets you know who your users are and what they want.

Statistics relating to a group of any given population, such as users of a web site.

The common characteristics of a group of people such as gender, age, postcode, income and so on. It allows you to segment the population and therefore target your advertising.

Statistics about customers that refer to external life patterns - such as age, sex, income level, education, size of family, etc.

Statistics and information on the subscribers/members/buyers such as age, income, presence of children, etc.

Objective characteristics of consumers such as age, income, education, sex or occupation (Assael.)

the study of, or information about, people's lifestyles, habits, population movements, spending, age, social grade, employment, etc., in terms of the consuming and buying public; anyone selling to the consumer sector will do better through understanding relevant demographic information.

population characteristics such as race/ethnicity, age, education level, residence.

measurements of various characteristics of the people and social groups who make up a society.

a breakdown of the population into various groups; tied in with market segmentation

Statistics on such subjects as age, income, marital status, recreational habits, and ethnic customs for people who live within a given geographical area.

The characteristics of the population including age, income, sex, occupation, education ,etc. used in determining a target media.

Objective characteristics used to describe populations, such as age, income, education and geographical location. Demographic variables are commonly used in marketing for the purposes of market segmentation.

A profile of customer's socio-economic characteristics such as age, sex, status etc.

The age and gender make-up of a TV audience, of key importance to advertisers. (also known as Demos)

Audience breakdown baased on various quantifiable characteristics such as age, sex, income, education, etc.

Individual and aggregate statistics about a population, such as sex, age, height, etc. Demographics are founded on relatively unquestionable, objective facts, unlike Psychographics, which are built on attitudes and behaviors.

key characteristics of a group of people, such as age, sex, income, and where they live

Describing an audience by age, gender, ethnicity, location - ie the facts about them

Measurable characteristics of media consumers such as age, gender, race, education and income level.

Audience breakdown based on various characteristics such as age, sex, income, education, etc. (Abbr: Demos)

The data collected on a particular group such as income, education level, sex, race, entertainment interests, age and so forth.

Socio-economic characteristics pertaining to a geographic unit (city, postal codes, group of households, education, ethnicity, income level, etc.)

The physical characteristics of human populations and segments of populations, often used to identify consumer markets. Demographics can include information such as age, gender, marital status, education, and geographic location. See also psychographics.

The description of outward traits that characterize a group of people, such as age, sex, nationality, marital status, education, occupation or income. Decisions on market segmentation are often based on demographic data.

The break-down of the population in terms of age, gender, race, income etc.

Common characteristics used for describing a population. Typical demographic data points include age, gender, marital status, occupation and income.

Statistical population data including age, sex, location, education, occupation, income etc.

description of the vital statistics or objective and quantifiable characteristics of an audience or population. Demographic designators include age, marital status, income, family size, occupation, and personal or household characteristics such as age, sex, income, or educational level.

refers to physical characteristics or attributes of a population such as age, gender, marital status, family size, educational attainment and background, geographic location, occupation and income capability, etc. The information acquired from demographic surveys are used in making profiles of a target audience in relation to a planned marketing effort or proposal.