Asset not immediately apparent from a balance sheet.

is any valued asset that is not included in the book value of a company. Companies have hidden assets such as intellectual property, or customer lists which are of great value, but not reflected in the book value.

a valuable asset (such as real estate, a patent, etc.) whose value is understated on a company's financial reports.

An asset that is omitted or understated in the balance sheet of a company. Discovering hidden assets before the market does can lead to appreciable price gains for savvy investors.

In finance, a hidden asset is an asset that is not shown on a balance sheet. An example of such an asset is the US $15 billion that United Airlines' frequent flyer program, Mileage Plus, was estimated to be worth when it filed for Chapter 11 bankruptcy.