Use of a claim that has no substantive meaning but that may nonetheless be persuasive.

An opinionated exaggeration in an advertising description.

A term used to describe wildly exaggerated, fanciful or vague claims for a product or service that nobody could possibly treat seriously, and that nobody could reasonably be misled by QCA Queensland Competition Authority RAB Regulated Asset Base

Obvious exaggerations and outrageous statements about a product or service made by the seller, not intended to be taken seriously. The use of puffery in an ad typically refers to statements of opinion, exaggerations, overstatements, and the use of superlatives. Examples of puffery are: "Out of this World Flavor," "Coke is the real thing" and "The world's best aspirin."

The exaggerated claims made by companies that are not generally believed by consumers.

Puffery as a legal term refers to promotional statements and claims that express subjective rather than objective views, such that no reasonable person would take literally. Puffery is especially featured in testimonials.