In a rotation, a specific web page contains a single banner window. All advertising banners scheduled for the rotation are arranged in an endless loop or series. When a web user enters the page, the next banner in line is displayed. After the last banner, the rotation begins again with banner one.

Affiliates can choose to rotate the images or banners that appear on their Web pages so visitors to their site don't see the same banner over and over. You can choose to rotate among all of the banners provided by a given merchant, or you can select the banners you want to include. You can also choose to have a general rotation of all of the banners provided by all of your merchants. Click on "Banners/Images" in the Links section of this site to activate this feature.

Rotation is used so that the banner ads continue to change every time a page or a group of pages are loaded, thereby providing a variety to the end user. If an advertiser does not want their banner ad in rotation, it will be more expensive for him to advertise because it will display every time the page is loaded.

The movement of an advertising message from one billboard to another within a market in pre-agreed intervals to achieve greater reach in the market.

Refers to the automated shuffling of banners on a site so that returning visitors don't see the same thin for too long. Under the terms of some merchant affiliate programs, you can choose to rotate all of the banners they provide or you can select only specific banners you want to appear.

Advertising images will alternate with other advertiser's ads for a particular spot.