The product, proposition or benefit that puts a company ahead of its competitors.

providing a product or service in a way that customers value more than the competition's

Where significantly more favourable perceptions or product status / value lead customers to choose a company's product over its competitors'.

The strategic development where customers will choose a firmâ€(tm)s product or service over its competitors based on significantly more favorable perceptions or offerings.

Offering a different benefit then that of your competitors.

The benefit for consumers and/or customers which competitors may find difficult or uneconomic to replicate.