a group of individuals and organisations that direct the flow of products from producers to customers (342)
a group of individuals and organizations directing products from producers to customers
a network of interdependent, yet independent, organizations, that creates time, place, and possession utility for consumers and business users
a set of interdependent organisations involved in the process of placing products and services with consumers
A set of institutions necessary to transfer the title to goods and to move goods from the point of consumption. (Vendors, publishers, library facilities.)
Intermediaries - wholesalers, retailers, brokers, etc. -- that a manufacturer uses to get its products to customers.
The term marketing channel is often used interchangeably with “sales channel” or “distribution channel”, i.e. any individual or company used in making the subject company's products and/or services available to its customers. More specifically, a marketing channel would be any individuals or products through which the subject company conducts its marketing efforts.
A Marketing Channel performs the work of moving goods from producers to consumers. It overcomes the time place and possession gaps that separate goods and services from those who need or want them. It involves all the transactions that happen between the parties, all from the supplier on the 'bottom' and the customer at the 'top'.
That set of organizations through which a good or service passes in going from a raw state to the final consumer. See: channels of distribution, distribution channel.