online advertising not involving standard GIF and JPEG banner ads.

Online advertising units not involving standard GIF & JPEG banner ads. The ad units could be interstitials, streaming video ads, etc.

This is the idea that, in addition to banner ads, there are other ways to use the Internet to communicate a marketing message. These include sponsoring a Web site or a particular feature on it; advertising in e-mail newsletters; co-branding with another company and its Web site; contest promotion; and, in general, finding new ways to engage and interact with the desired audience. "Beyond the banner" approaches can also include the interstitial and streaming video infomercial. The banner itself can be transformed into a small rich media event.

Online advertisements not involving standard GIF and JPEG banner ads, such as interstitials and streaming video ads.

Any advertisement that is not a banner, e.g., an interstitial, streaming video ads, etc. (Source: IAB)