Same as Merchant.
a merchant with a product(s) or service that he/she wants to promote on an affiliate's site
Any individual or entity purchasing online advertising space including agencies, affiliates, small and large business, and sole proprietors.
In affiliate marketing, a synonym for merchant.
Any individual or entity purchasing online advertising space including agency media buyers, OEM media buyers, and sole proprietors.
A website owner that is looking to increase traffic to their Site. They may be aiming to increase registrations, or other user actions, or they may be selling a product or service through their site. Advertisers have been referred to as "Merchants", "E-Tailor" in other Affiliate Marketing websites.