Sponsorship is the process of integrating an Advertisers messages with Web content on an exclusive basis. Examples of this are transitions Ads with "brought to you by" messages, consistent co-branding of a section of content with the Advertiser's icon "sponsored by …".

A more customised form of advertising incorporating heavy branding throughout a site or particular section of a site. There are a plethora of options to take when considering this form of marketing.

Sponsorships are available on all section fronts (i.e. Main, Sports, Classified, etc.) Sponsorships are sold on a first-come, first served basis. Advertisers receive the entire inventory of impressions, with a guaranteed minimum number depending on the section.

A form of advertising in which an advertiser pays to sponsor a section or newsletter of a Web site. It may take the form of the typical banner and/or text that mentions "sponsored by:". Works best when the content of the sponsored web page is directly related to but not competitive with the advertisers products or services.

The process of integrating an Advertiser's messages with Web content on an exclusive basis: i.e. transition Ads with "brought to you by" messages, consistent co-branding of a content section with the Advertiser's icon "sponsored by.".

Association with a website in some way that gives an advertiser some particular visibility and advantage above that of run-of-site advertising (Source: IAB)

Programs in which a company "sponsors" a section of another company's Web site. Often used for branding.