Definitions for "Beyond-The-Banner" Add To Word List
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A term referring to any advertising product that is not a banner ie: interstitial, streaming video ads, etc.
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To 'think outside the box' in order to conceptualise new uses of other media spots. For example, sponsorship models, content partnership and buttons.
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a term referring to any advertisement that is not a banner, e.g. an interstitial, streaming video ads, etc.
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A term referring to any advertisement that is not a banner. Example: interstitial and streaming video ads.
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A term referring to any advertising product that is not a banner i.e.: microsites and sponsorship opportunities.
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