Research designed to provide a summary of some aspects of the environment when the hypotheses are tentative and speculative in nature

research that involves the recording of behaviors that have been observed systematically. 40

Statistical procedures or naturalistic observations used in describing the properties of an individual or populations of a specified sample.

A research design in which the major emphasis is on determining the frequency with which something occurs. For example, how often users access the Internet in a given month.

Descriptive research, also known as statistical research, describes data and characteristics about the population or phenomenon being studied. Descriptive research answers the questions who, what, where, when and how.