A period of consecutive days or weeks of advertising within an overall ad campaign.

Duration of time a banner or campaign is to run.

A portion of an advertising campaign run without hiatus for a specific period of time.

For broadcast media, term used to describe the length of an advertising schedule.

A period of time. The length of an advertising campaign, sometimes divided into distinct segments over the course of weeks.

The length of time a campaign will run. (e.g. The flight will run 4 weeks in the fourth quarter.)

Advertising agency scheduling concept that alternates periods of advertising activity with periods of no activity.

The length of time a broadcaster's campaign runs. A series of flights in a media campaign separated by a hiatus is called Flighting.

An advertising campaign on a specific Web site for a Specific time period. Also, to send out a creative to a Web site.

the term used by short form media buyers to describe a specific number of spots to air during a 1,2,3 week or more period on a specific TV station or cable network.

A period of time. The length of an advertising campaign, sometimes divided into distinct segments of time. Common to all media.